Rank: Administration
Groups: Administration
Joined: 3/26/2008
Posts: 55
Points: -923
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This is weird... This has to be a first.. Company helping clean up their spokesperson. I guess he's worth it. Also, using his deceased father? Man... http://espn.go.com/video/clip?id=5065125&categoryid=2378529
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Rank: Member
Groups: Member
Joined: 9/26/2008
Posts: 8
Points: 30
Location: Brownsburg, IN
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Not sure why, but I didn't have a problem with it. I thought it was very powerful. I agree it was definitely going out on a limb.
If you think about it, all NIKE ads ever really push are images as opposed to products. I can't think of the last NIKE ad I've seen where an actual product was being advertised, just a person and their image.
So, if you think of it like that, I could see how helping Tiger repair his image ultimately helps NIKE (seems obvious, I know). Nice touch with the black and white, too; artistic and let you know it wasn't a joke.
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